ICCO



2024 - 2025
Client: ICCO Pizza
Collaborators:  Philip Marshall (Creative director), Decon design
Location: Greek street, London


Proposed Designs


Working closely with the Creative Director and client directly, we developed the new ICCO Pizza store on Greek Street, building on the visual language established across their existing locations while introducing new ideas specific to the site. Using the existing material palette as a foundation, we developed site-specific design elements to give the space its own identity, working collaboratively with the client throughout the process.

From initial concept through to construction, we delivered the design and final construction drawing set, including a full site survey.



Construction Drawing Set


The final construction package included GA plans, elevations, signage artwork and detailing, alongside detailed FF&E drawings.



Final  Outcome















Let’s Collaborate!


I am an art director and interior architect from Hong Kong, based in London. Through a multi-disciplinary approach, I holistically integrate analogue and digital exploration to disrupt and challenge preconceived notions. My work is concept-driven, navigating the intersectionality between architecture, experiential design, and visual communication to curate a multi-sensory platform that delves into the intangible realm of the third space.

 Get to know more about me here.